Hey there! I’m Joeli Skye, a content creator, marketing strategist, and brand storyteller with over 14 years of experience. My career kicked off at The Star Entertainment Group, where I led the charge in creating captivating photographic and video content for their award-winning restaurants, bars, and heritage hotel, all while managing their dynamic social media channels.

After mastering the art of storytelling in the hospitality sector, I made the bold leap into the agency world, collaborating with major players like Glencore, as well as teaming up with banks, IT companies, and property developers. But I truly found my calling in the arts. As the marketing lead for Brisbane’s iconic La Boite Theatre, I got to flex my creative muscles, working alongside genuinely incredible artists and driving marketing and production for groundbreaking new shows and engaging education programs.

And just when you thought my journey couldn’t get more diverse, I jumped into the rugged world of trade as Head of Marketing for Master Electricians Australia, where I tackled national events, managed marketing campaigns for international multi-day conferences, and began shaking up their digital and social strategies.

What sets me apart? I have a knack for viewing strategies through a holistic lens, connecting the dots to create a seamless approach that goes beyond just one marketing channel. With a hybrid background in business and creativity—having studied design at university and earned a master's in marketing—I bring a unique perspective that blends creative insight with a commercial edge.

I love what I do and thrive on building meaningful connections. So, if you're eager to meet the face behind the magic and ready to shake things up, let’s chat and create something spectacular together!